Social Media Advantages Pertaining to Makes

Social media has become mainstream and as someone said: every media becoming social. I think some brands and their attitudes to social media, content marketing, management. It’s clear from every angle, except from view, that a lot of brands are overlooking the “social” facing the social media. It’s this that sets social media apart from other forms of media. To excel in social media, you start out with cultivating a social media mindset. Most haven’t understood what this platform offers.

All that we are doing is majorly titled toward social media abuse which is based on advertising and shameless ego promotion. This affects corporate brands more though.

Most have concentrated mainly on mainstream traditional media. They’ve neglected or can we say they’re unaware that the only way to survive in now is a two-way communication media which embraces not only the standard but online media platform. As we realize, the current trend today is for brands to first understand their brides-customers, manage to get thier attention through the use of social media platforms like blogging, Youtube, Xing, Facebook, Del.ici.ous, Bookmarking, RSS, Podcasting, videocasting, Wikis among a number of other available online media.

The evolution of the new media has opened opportunity to seek opinion, interact, court, date and offers irresistible proposal which will hook the bride. Today customers are no more buying one mode fits all offer by the standard media. Some corporate brands here seem to hinge non-participation in online community building on such excuses that we are not even online, neither is there recognized consumer fora which may have major convergence of consumers online. Also no regulatory authority here pays focus on or gives any focus on whatever they’ve to express can. Additionally they declare that online forums here have no impacts on corporate performance. Some also declare that social media is alien to us. My answer is that social media is not alien. The actual fact remains that many things had been part people only that we don’t accurately labeled them until the westerners help us out.

The idea of social media, content marketing is rooted in cultural rituals the place where a couple gets engaged before they could start dating. The process require that suitor’s intention needs to be established through family contacts, integrity checked and a cogent promised is made that he is interested in a serous relationship and not flings. Without these background checks, nobody officially allows the intending couple to start dating. If this is violated then, the bride to be will be disciplined.

Drawing a simultaneous in this ancient ritual, the customers want the brand today to show that what matters is her, not money making. The customers want to be sure out of arrays of suitors-products, services- your brand may take the initiative of starting a discussion, the client wants to be sure your brand is not only flirting, looking out for short flings but a real relationship which will enhance her lifestyle. Brand through social media, content and social marketing put up a bate by loading the right words inside their contents to convince, educate, entertain the bride that they’re out to make her life better even before selling anything.

Customer really wants to see how much of one’s intellectual property will soon be made available without charges. The consumer wants to discover you are a giver. Among their love languages is gift sharing. A giver without string attached always takes the show. Social media, content marketing requires lots of commitment. It does take time before social media and content marketing make huge impact. Any brand that may show advanced level of commitment in social media will always carry the day.

Typical case studies of brands with efficient usage of social media include Tony Hseih. Tony followers in Twitter today has ended one forty million. Hseih could be the managing Director of Zappos.com. Tony through his ‘tweet’ has course to generally meet with customers at a club while many in his position will rather hide underneath the guise of busy schedule. Tony uses Twitter to construct interaction with customers; he uses twitter to solve problems for clients. The potency of Tony Hseih and Zappos communities has been used to strengthen relationships with Zappo’s brand offline. Zappos client freely gives their ideas on which they want. This aids, contributes to co- creation of brands products, services.

As busy as Richard Branson of Virgin group is, he also maintains a twitter account. He has used his twitter account to answer questions from angry customers as well as virgin potentials. The virgin group also posseses an integrated website that allows news update, blog among others. Southwest Airlines has used social media to construct strong connection that impacts on the brand’s offline interaction

An example of the use of social media to spread messages and connection was recently demonstrated by Michael Jackson’s personal doctor. As we’re all aware, it was once insinuated that he killed Michael Jackson through drug overdose. About yesterday, he used YouTube video to spread his area of the case. This video spread across the net as well as mainstream media. Popularity of virtual community has been soaring high with more people focusing from academics and marketing communications practitioner discussing it beforehand countries, yet Nigeria brands have assumed ‘I don’t care attitude’ ;.Nations and brands are not considered backward just because of their location but based on attitudes, disposition to the use of technology which will aid progress. Building emotional connection, loyalty with the brand is now a simple thing through social media.

Social media has turned into a great platform to identify with, interact, communicate brand element. This often starts in online forum and cause offline beneficial relationship. Today, nearly three billion of the seven billion potentials are actually connected in social media platforms. Agreed the ratio is still slow here but the amount is increasing daily. Through social media brands can ignite confidence in the hearts of the bride, build thought leadership. Your brand competitors may have better product, services but will really lose out for your requirements if you can build strong connection using them when you question them to buy through massive advertisement.

If your brand can share enough information, answers to concerns and prove that you are on the verge of seriously neglecting your personal best interest, of tight schedules, in order to serve these greedy, needy brides that desire your brands be more open, honest using them that is the essence of social media. Social media don’t allow cover ups, unnecessary protection of corporate brand’s failures. I’m of the opinion that if our banking industry’s Managing Directors have been active in social media, there’s likelihood of gaining public sympathy instead with this anger, tantrum they’re now receiving from various angles. Their followers could have been able to protect them and take appropriate position that may have given them soft landing in this trying period.

Since our brands have concentrated using one form of media, mainstream, tell me why should their brides not filter their useless bragging through advertising? Tell me exactly why is it problematic for brands n our environment to see handwriting on the wall that their brides now desire their authentic voices which are not coloured with jargons of self- serving moneybags? The brands’ brides are actually also afraid; skeptical of marketing. Why if the brides be loyal once the section of trust is shaking?

Having established that let’s now examine proper way of participating in social media that is now being exchanged for web.2.0. For brands to actively participate in social media, brands need to observe, listen, find clients’ hibernating medium. In achieving this, brand should first define its social media strategy through careful evaluation of brand’s resources, analyze the target audience, and identify objectives. Having done this, brand must carefully pick or access platforms that suit their goals. acheter des vues  This can inform the decision to perform a weblog or just to participate in other forums like Twitter, Facebook, discussion board, social media bookmarking, stumbleupon among others. Make sure you understand that such platforms are employed by your niche audience. Identify the most truly effective influencers of one’s industry online through recognitions given with their opinions, comments, awards etc.

To get this done effectively, brand may consider creating the career of community or social media/knowledge management manager or hire consultant who has track records in skills like community management, online reputation management, monitoring, tracking, podcast, video cast, web links etc. These skills don’t demand a programmer’s knowledge and in actual fact, they’re employed by customer relations, brand, and Public relations experts. The only real requirement is passion that’s backed with proven results. The said manger or consultant must also understands forum rules, reputation software, learn how to distribute contents without creating offense as this can be counter productive. Great ability to create qualitative content for blogs, create profiles and claim such blogs in online directories can also be essential. Social media, content marketing, management is observed as collection of open-sourced, interactive and user- controlled online application used to expand the experiences, knowledge and market power of the users as participants in operation and social processes, the social media landscape is basically about conversation before any marketing campaign.

Brands must therefore consider Rajesh Setty’s suggestion that it must demonstrate that the brand cares, is curious to discover what’s the concern of the customers, contribute, make certain the information may be worth their attention, clarify issues, build conversation which will cause strong relationship, generate lots of creativity, demonstrate the brand’s character and values cherished, build community, tribe, brings change, instill courage and be highly commitment to a cause its believe in.

Let me conclude this piece by highlighting how brand will start participate in social media and content marketing. Content marketing is an art of understanding what your customers’ want, have to know and the science of delivering it for them in a useful and compelling way. The information needs to be doing a useful and compelling way. To begin, the brand has to construct trust and credibility. That is huge work. This becomes easy if your brand can take the time to listen to customers first. By that brand discovers their problems and the information is therefore tailored to supply solution.

Avoid talking a lot of about your brand or your expertise as much as I actually do know the fact your brand need to ascertain the line that the brand may be worth their attentions. This will make your brand’s efforts become suspect. Your visitors want educational content without initial marketing spin. The information also needs to be compelling, entertaining to earn the scarcest entity on the wed- time/patience. Great content must guides, clarifies, enlightened and connect. The language of the information has to stay tune with your industry. Contents that solve problems drive traffic and increases sale rate.

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