Once you’ve started recording your podcasts and learned just how to edit and publish them, you then need to market them. You might curently have a tiny subscriber list or a group of friends which will pay attention to your episodes, and that’s good. But to be able to grow your audience and actually ensure it is worthwhile, it requires some promoting. Here are some different ways to market your podcast.
Publish it on iTunes (Apple Podcasts)
There are always a lot of people who pay attention to Apple Podcasts (formerly iTunes), including other podcasters, which means this should really be one of the first things you do. Even although you aren’t an iPhone user, thousands of people are. Just having your podcast Apple Podcasts available on the market can help enable you to get noticed.
Many people do not know what podcast they are searching for and will just search for a topic or browse probably the most recently published episodes on their topic of choice Listnr appsumo deal. When they find yours podcast, they could pay attention to it and then subscribe to through Apple Podcasts for them to send your brand-new episodes for them automatically. If people find it in this way, they could also let others find out about it. For this reason it is essential to have it in multiple marketplaces.
Using Social Media
It goes without saying that nearly all individuals who pay attention to podcasts are also using social media. If you discover ways to share your episodes on social media, this can help you to develop your listener base as well.
Start discussing your podcast on different social media sites, such as Twitter, Facebook, Instagram, even YouTube. Share the link on Reddit and use your Snapchat account to discuss what your latest episode is talking about. When promoting it on social media, use tags related to the theme of the podcast, your name, title of the podcast, and the various topics you are covering. This may help more individuals to get you and your podcast!
Have Your Own Website and Blog
You must have a location where you could upload the podcast immediately and have others pay attention to it right away. If you have a time-sensitive topic you wish to cover, it may not get all the attention you need on Apple Podcasts.
When you first begin on Apple Podcasts, it will take up to 2 weeks for the podcast to be approved. They often have about a 7 day turnaround, but it might take longer.
For time-sensitive topics, have a website where you could upload it, then share the links on social media. That is also an excellent place to really have a blog where you add text set for your podcast topics, which may then get targeted and enable you to get more listeners through social media searches.
I also use links that take people to my website from my podcast. And links that take individuals from my podcast to my website. In SEO circles, this really is called a back-link and it helps the search engines to get you better.
Add a Link in Your Google Profile
Each of Google’s different social media areas, formats, and properties are linked together and the seek out those back-links throughout the Internet. So you will need to link all of your profiles to each other. This allows you be viewed every time someone looks you up using any kind of Google methods, whether they’re on YouTube or Google. You intend to have that link in as numerous places as online as you will get it to be able to start branding yourself and get the attention of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This permits more individuals to get you and because they do, it moves you even farther up the in the search results. It’s one of the finest and fastest ways to grow you listenership!
Post it to Pinterest
Among the more surprising ways to promote a podcast is by utilizing Pinterest. That is primarily employed for images, though they are able to link directly to the web site the images came from. Utilize this to your advantage by posting a simple image, with the title of the podcast or topic, and some brief show notes. When someone is browsing Pinterest, they could run into your image, and then head to the link to be controlled by the podcast.
Include information on your Amazon Author Account
For those which are authors and selling your book(s) on Amazon, you can create an author profile. As part of that profile, mention your podcast and then include a link on your profile that directs people straight to your podcast! I understand many people I’ve interviewed over time that fail to accomplish this. When I explain how simple it is, they’re amazed!
You will undoubtedly be surprised how well this works. For extra exposure for the book(s), don’t forget to speak about them on your podcast! That helps to create those back-links again!
These are just a couple of simple tips to improve your listeners by promoting your podcast using resources most people happen to be familiar with. You do not need to buy heavy, expensive advertising. In actuality, all the advertising is doing is sending anyone to your website or podcast site to “check you out.”
Do the same on platforms you are already using. As opposed to “cat pictures” or funny memes, use these platforms to market your podcast! Drive some traffic from those that follow you already. Along the way, you’ll generate additional listeners, subscribers and, perhaps, some additional revenue (which we will discuss in the next article).