Instagram is just a mobile app which allows users to instantly take and/or upload photos and quickly edit them using a unique group of filters and a branded tilt-shift feature (3-D effect) that sets them apart from the rest. It’s flourished in popularity faster than any other mobile app and is most likely the reason why the person standing in line next for your requirements at Starbuck’s is going for a picture of the pastry case for no apparent reason. Instagram is addictive and it includes a whole nation of iPhone and Android users hooked. And where the public goes, your organization should follow.
If you’re the owner of your company and/or the person accountable for branding and social media, you ought to be privy to the 6 Reasons Instagram is perfect for your organization:
1. Instagram is Instantaneous
There is no waiting around until you reunite to your home or office to take full advantageous asset of Instagram for brand building. Using your iPhone or Android Instagram Private Photo Viewer, you snap the photo, edit, upload, add a comment (remember to #hashtag keywords), and share from your brand’s profile within seconds.
2. No Duplicate Accounts Needed
Unlike Facebook and Google+ where you’re required to set up an extended personal profile one which just create a brand page, you are permitted to jump right in as a brand on Instagram without the consequence. It’s a simple enough create process.
3. Everyone Posseses an Inner-Photographer
Many business owners have reached a loss in regards to using social networks to grow their customer base for probably the most part because they do not have a way with words or know how to hone their creative juices for content marketing. But everyone likes taking photos and let’s be honest – almost every one of us feels like we’ve a knack behind the camera. While darkroom results often prove otherwise, the ease and foolproof editing of Instagram will in fact turn you into the Herb Ritts of one’s product/service content marketing.
4. It Makes Your Brand Look Interesting
This really is the great thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brands in a way that no other sharing network has had the opportunity to complete thus far.
5. Produce a Location Page for Your Business
Google Places and the newest Google+ Local Pages for businesses have proven the significance of having an actual location attached with your brand’s online presence. Instagram’s integration with the Foursquare location database enables you to Geotag the location the photo was obtained from (i.e. your place of business) allowing it to be added to the location page on Instagram. If users are browsing photos predicated on location and see something of yours that appeals to them inside their area, you could have a fresh customer. If your location is not listed, you could add your organization to the Instagram/Foursquare database.
6. It’s Easier to get Followers
As you can’t post links on Instagram, the public won’t feel just like they’re being bombarded with SPAM when following your brand account. In the event that you frequently post interesting images that feature your product service on Instagram, clients are prone to follow you there than on any other Social Network. It will undoubtedly be easier for you really to build brand recognition with a larger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it can help those social networks grow for you as well. The exact same rules of social network marketing apply though – communicate with (comment and “like”) and follow your visitors FIRST. On Instagram, they really follow back.
Whilst it doesn’t give you the linking opportunities that many internet marketers are overly obsessed with, Instagram is the simplest and most fun-to-use social sharing network on the market and it could be a tremendous tool in developing your business’ brand persona and in gaining brand recognition along with your online customer base.